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倍盈营养蛋白棒

Package


倍盈牛肉味营养蛋白棒,快速充能,营养塑身,您随身的能源小金条。

考虑到是牛肉口味的营养蛋白棒,我们在视觉表达上用形散神聚的随性线条描绘出“牛”的形象。用表现主义和抽象风格去呈现产品概念,让人仿佛能闻到肉汁四溢、香浓可口的牛肉香气。背景是充满生机与热忱的橙色,无不体现提供“能量”和“营养”的产品理念。不规则的矩形元素,从左到右、从乱到齐,依次递进到包装的视觉中心,动感十足,杂中有序。而底色是象征灵感的银色,太空银和活力橙的碰撞产生了艺术的火花,两种颜色在强烈对比下更显饱满充盈,让人想大快朵颐。它给注重运动的健身人士和工作太忙的上班族补充身体每日所需的蛋白质,在可口饱腹和补充营养上做到了事半功倍的效果。

Client
华尚健康(北京)科技股份有限公司
Art Director
谢 雨晟
Designer
谢 雨晟、韩 紫璇
Photographer
王 晓雷
Date
2021
Location
Beijing
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