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8AM® 八珍饼干

Package


夜幕的降临结束了上班族一整天的奔波,沉默的人们带着各自的疲惫赶往那各自不同的地铁。在现代快节奏的生活下,你是否也需要一份甘甜的温暖来拥抱心灵?8AM®八珍饼干正是为此而生。

“打工人的胃,由本饼干来守护!早高峰挤不上地铁,不要着急,吃了我等下一班;下午开会唇枪舌战,请同事吃,吃了我一片和谐;深夜加班,不想干了,看看工资,吃了我继续搬……”

主视觉大段旁白式的文案,穿插其中的emoji符号,正是当下打工人内心的真实写照,让产品不经意间拉近了与消费者之间的距离。紫薯的紫色源自大自然的馈赠,这份馈赠朴实却浪漫,倾向于红色的紫给这份浪漫更添了一丝暖意。开盒的瞬间,跳跃的黄色映入眼帘,鲜明的色彩洋溢着生活中的小确幸,一扫工作中的倦怠与戾气。这种充盈着阳光般能量的色彩如同产品本身传递给人的初衷一样,补充能量,元气满满。

Client
华尚健康(北京)科技股份有限公司
Art Director
谢 雨晟
Designer
王 铭晓
Photographer
王 晓雷
Date
2022
Location
Beijing
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