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安吉灵峰景区视觉美学

Signage


安吉位于上海、杭州腹地,交通便利,环境秀美。灵峰景区更是以灵峰寺、大竹园等景点为核心打造的大型旅游度假休闲门户。区域整体规划由中国美术学院风景建筑设计研究院推导,视觉美学系统由我方设计执行。

基于对安吉灵峰区域城市美学的建设要求,重塑旅游度假区视觉系统,打造安吉灵峰景区品牌。在导向系统上,我们需遵循国家的交通法规,同时又能满足功能需求。从三个不同等级的导向指引到精准到每个区域的点位标识,多杆合一的统筹设计,只为协调、精炼景区的整体形象。城市家具以及公共设施的设计均以灰绿的主色并结合极具安吉特色的竹制材质,彰显旅游地域文化性,体现人文关怀。美景之下,我们只是循势而为,有机、系统的建立灵峰旅游视觉体系。

Client
安吉灵峰旅游度假区管委会
Art Director
刘 琳
Designer
谢 雨晟
Date
2013-2014
Location
Anji, Zhejiang
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