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ADDRESS:
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Zhongheng Century Sci-Tech. Park
Binjiang, Hangzhou, China

DK电竞空间

Branding


DK (Double Kill) 电竞空间位于杭州市武林路繁华商业街段,是一家容餐点、咖啡、酒吧、网吧一体的综合性休闲娱乐场所。

店主樊先生找到我们,希望我们能以“蜗牛与公牛”为元素展开设计,并表示他之前找了好多家设计公司,最终呈现的设计方案都并不能让他满意。同时他也讲了这个命题的内在含义。蜗牛代表了当代年轻人的一种蜗居的生活状态,而公牛则是人内心的一种精神状态。身体是从容的,灵魂是沸腾的。象征着人们坚韧不拔和锲而不舍的精神,不会被眼前的困难所桎梏。一路披荆斩棘,寻找生命的意义。

最终我们的方案得到了樊先生的高度认可,他认为这个图形充分表达了他内心只可意会不可言表的效果。

Client
杭州梦多文化创意有限公司
Art Director
王 晓雷
Designer
王 晓雷
Date
2014
Location
Hangzhou, Zhejiang
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