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千子红™ 浓缩石榴汁

Package


Granatum Red:“Granatum”源自石榴的拉丁语名Punica granatum,意为“多籽”;“Red”即“红”。生长在青藏高原的东南边陲神秘大凉山的会理石榴,纯净自然、远离污染。千子红作为会理本地品牌,专注石榴22年,萃取整整一颗石榴的精华,为您呈现100%纯天然的“舌尖红宝石”。

在包装的视觉表达上,我们希望能以“自然感”来突出千子红对于这款产品想要表达的理念。因此,为了更能展现石榴汁“天然”,“纯粹”的品牌特点,我们采用了石榴成熟后表皮呈现的极富张力的红金色调。鲜艳的朱红与灿烂的金黄交汇相融,真诚而直白。在拿到包装的那一刻你仿佛能看到珍珠玛瑙般璀璨的果实,能闻到琼浆玉液般馥郁的幽香。晶莹剔透,清甜可口。

Client
四川名榴生物科技有限公司
Art Director
王 晓雷
Designer
王 晓雷、谢 雨晟
Photographer
王 晓雷
Date
2020
Location
Liangshan, Sichuan
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