EMAIL:
aadbrands@outlook.com
TEL:
+86-571-86077129
ADDRESS:
6-A-101
Zhongheng Century Sci-Tech. Park
Binjiang, Hangzhou, China

后院酒吧

Branding


后院酒吧位于杭州市教工路立元大厦,与连锁咖啡品牌HomeStead一同隶属于杭州九代餐饮管理有限公司。HomePub,如其字面含义,如家一般的酒馆。而后院这个单词,不仅与Home有近似的发音,更是将氛围感营造到了极致。

Logo的设计通过用韩文字符“홈”变形演化而来,“홈”即是Home,作为点题的载体,如同酒杯一般。酒杯端庄稳重,装载于杯中的香醇美酒呼之欲出,一静一动之间,惬意潇洒,强烈的反差形成了颇具趣味的呼应,将闲暇时刻在家中后院把酒言欢的动态关系表现得淋漓尽致。而这一切,最终通过一个圆,圈住了强烈的灵魂、豁达的精神和美好的回忆,让它形成了一个独特的符号,一个只属于HomePub的符号。

Client
杭州久代餐饮管理有限公司
Art Director
谢 雨晟
Designer
吴 慧敏、杨 莹莹
Date
2013
Location
Hangzhou, Zhejiang
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