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Binjiang, Hangzhou, China

夏博教育

Branding


夏博教育,针对艺术生考研的而设立教育机构。旗下明星教师众多,考生历年成绩优异。

方案以纹章作为切入点,盾牌状的外形,以英勇的狮子为视觉中心。狮子在纹章学中象征着对于心中所秉持的信念坚定不移,是有勇有谋的中流砥柱。象征着保持乐观与豁达,是通达事理的乐观主义者。象征着对于认准的事物果断出击,是相信直觉的行动派。色彩上则以象征忠诚、深邃与真理的蓝色,配以象征宽容、宽大与丰饶的金黄色,碰撞出纯粹的美的感觉。严格的规制,和条理分明的边框,完美地融合了理智与情感。勇敢,果断,正义,追求真理。傲立于沼泽的雄狮,生来便属于烈焰。一脉相承的善良勇敢,比太阳更加耀眼。

Client
杭州夏博教育科技有限公司
Art Director
王 晓雷
Designer
王 晓雷
Date
2011
Location
Hangzhou, Zhejiang
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