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ubrisen® Slim

Package


轻食有意,料理无界。ubrisen® Beauty Nutrition 系列产品,7天2+1高纤代餐组。

作为一款轻食代餐类产品,我们运用了彩虹作为核心元素来构建产品的主视觉。通过红、橙、黄、绿、靛、蓝、紫七种颜色组成七彩光谱般的内包装,通过包装结构达成色相的自然过渡,对一周的7天进行一个良好的规划,有效的解决“一周吃什么”这个难题。并且彩虹寓意美好和好运,在包装缓缓展开的同时,缤纷的配色宛然在目,收获的不仅是开合的仪式感,也是愉悦的心情。更鲜活的展现出ubrisen® Slim的轻食理念:一周代餐可以在一定热量限制内让消费者用餐时具有较强的饱腹感,也能给工作太忙、没空吃饭的消费者快速高效的解决一餐,同时也满足了控卡塑身的需求。

Client
优倍瑞生生物科技有限公司
Art Director
王 晓雷
Designer
王 晓雷
Photographer
王 晓雷
Producer
杭州美力生彩印有限公司
Date
2019
Location
Hangzhou, Zhejiang
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