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Binjiang, Hangzhou, China

曦立文具

Branding


曦立文具位于宁波市宁海地区,主营笔,纸品等各类办公家用文具的生产制造。

曦立,晨曦而立,同时曦立谐音亦是“犀利”。为了强调品牌的辨识度,我们以品牌英文“XELE”作为核心元素展开设计。对“XELE”这几个字符进行了形状和风格的变化,突出犀利的度角,增强设计感的同时也暗示着曦立文具的坚韧与四通八达的方向。把“X”作为切入点,以文具,建筑以及自然界为创意和灵感,结合了阳光的散射,钢笔的笔尖,风车房的形状,在字母上寻找实物的造型点。并且在保持灵动韵味的基础上,凸显了文具的实用性和简洁性以及其内涵的深度。在延展应用的过程种,品牌辅助图形如同洒进房间的晨曦之光一般,传递着温暖亲和的品牌温度。

Client
宁波曦立文具
Art Director
王 晓雷
Designer
李 强
Copywriter
冯 乃今
Date
2013
Location
Ningbo, Zhejiang
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