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苏芙® 姜柏韧发

Package


中华文明源远流长,在历史的沉淀下,传统文化在如今的设计和美学上有着至关重要的参考价值。作为一款清洁固发的洗护产品,我们运用了以单一色调的木刻版画效果作为核心元素来构建产品的主视觉。主信息区域为中心对称的布局,“姜”、“柏”元素采用了古籍的排版方式,直观的功效介绍对产品的名称进行了点题呼应。抽象交错的线条,能表现出健康柔顺的秀发。以及侧边类似落款的设计,能使产品信息更具有完备性,不显单调。

包装主视觉整体呈素朴且浓郁的中国风,在信息的传递上也充分体现了产品古方防脱发药材和结合现代技术提取植物精粹的特点,同时凸显了清洁和固发的功效与安全性。

Client
华尚健康(北京)科技股份有限公司
Art Director
谢 雨晟
Designer
陈 灵梨
Photographer
王 晓雷
Date
2021
Location
Beijing
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