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璀翠珠宝

Branding, Catalog


璀翠珠宝致力高端珠宝定制,创始人杨璀翠女士亲自参与珠宝设计制作的毎一个歩骤,务求打造绝美珍宝。她的现代主义珠宝设计理念以及卓越的匠艺点亮了饰品的造型细节,格调不凡,创意新颖,工艺精细,表达奢华追求。CUICUI常出现于各种各样的国际拍卖行,以及各大红毯造型、名媛贵族的聚会上。璀璨夺目的五彩钻石通过设计和追求极致的珠宝匠人精工打造,成就耀眼臻品,钻光流转,熠熠生辉。

因此在CUICUI的品牌视觉塑造上,我们采用了古典的衬线字体,通过修饰平缓的圆角过渡,使得字体更具现代气息。同时通过拉长字符的纵向比例,加大字符的横向间距,字里行间流露典雅、优美的气质,形成了一种协调的视觉比例和相对独特的视觉感受。深邃的祖母绿作为品牌色,沉稳庄重,更为品牌增添了一份神秘色彩。

“因你而生,如你所愿”

Client
杭州璀翠珠宝有限公司
Art Director
王 晓雷
Designer
王 晓雷
Photographer
王 晓雷
Date
2012-2018
Location
Hangzhou, Zhejiang
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